Marketing Made Easy for Tourism Businesses
Host: East Midlands Chamber (Derbyshire, Nottinghamshire, Leicester)
Cost: Free
Join us as we take a Tourism sector specific look at marketing your visitor economy business to full effect. This six hour workshop will cover:
- Your why: understanding the story you want to tell and how to tell it
- Identifying your customer – building a customer persona and understanding demographics to allow you to target them effectively
- Selecting the right marketing channels that will match your target customer
- Website
- Online Travel Agents
- Email marketing
- Social media
- Events/ Networking/ Relationship building
- PR
- Advertising
- Print marketing
- Influencer marketing
- Crafting a strategy that generates results
- Understanding what’s working – using metrics/analytics to take future decisions
Action planning exercises will be conducted throughout the workshop at relevant sections to ensure you leave with a plan you can implement the following day once you are back in your business.
Don't forget that this workshop also offers you a great opportunity to network with other tourism businesses.
Eligibility:
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) are also invited to attend providing they are members of East Midlands Chamber.) Please contact Emily Gascoyne on 07741904395 if you need to discuss your booking.
Important:
Please only book if you are confident you can attend. Our workshop places are limited, and by reserving a spot and not attending, you are preventing someone else from participating. If you miss three or more events, you may be declined access to future sessions.
View all Visit Peak District & Derbyshire events
The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.
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