Marketing for SME's on a Shoestring Budget

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE


Tuesday, 27th July 2021 at 10:00am - 12:00pm

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Are you an SME owner or marketing professional responsible for your organisation’s marketing activity? If you are, this session is not to be missed. It’s specifically designed to show you how to get the best returns, even with a limited marketing spend.

All businesses, no matter how small, need to market themselves effectively to raise awareness, stand shoulder to shoulder with the competition and ultimately win more business.

A clear understanding of what can be achieved using which marketing methods is the key ingredient to a successful strategy. Done right, marketing builds brand recognition, boosts sales and helps create a sustainable client base. Smaller businesses tend to have smaller budgets though, so understanding how to choose wisely where to invest time and resources is the key to ensuring that every pound spent delivers the best result possible.

This session aims to demystify marketing and introduce a range of valuable tools and techniques which take marketing to new heights and help deliver campaigns that are both budget friendly and highly effective.

Who should attend this session?

This informative session is aimed at SMEs and is a must for individuals who want to learn basic marketing principles and understand how to get the best results from even modest marketing budget.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Understanding the principles of marketing and why you should use it. 

  • Identifying your target client and understanding the best ways to engage them.  

  • Developing a robust and effective marketing strategy.  

  • Measuring ROI and fine-tuning your approach, to maximise the effect of your marketing activities. 

  • Discovering the marketing channels that are most suited to meet your business objectives.

What outcomes can you expect from joining us?

By the end of this engaging two-hour session, you will leave with:

  • The tools needed to effectively identify and segment your target clients. 

  • An understanding of how to maximise the returns with minimum budget. 

  • The ability to develop your ‘Value Proposition’. 

  • A clear overview of the marketing channels available.


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this session?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience helping organisations of all sizes across a variety of sectors, to ensure their brand strategy delivers measurable results.




This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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