Marketing Essentials Masterclass

Host: Bassetlaw District Council

Cost: Free

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This engaging, fun and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods.

Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art.

This engaging, fun and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace.

Who Should Attend

Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it’s not getting the results you want?

Then this workshop is for you.

What’s Covered

  • Discovering your brand story and how to tell it

  • Developing customer personas - who are your target customers and how should you engage with them?

  • Developing key messages for your businesses that attract the right customers

  • What marketing channels are available and which is right for you

What Outcomes Will Be Achieved

  • You will have a better understanding of your brand, your organisation’s value and who your target customers really are

  • You will get the opportunity to work on practical exercises that you can apply to your own business

  • You will gain a clearer understanding of the different marketing channels and techniques that you should use to engage your ideal clients

  • You will also leave with a practical action plan to apply in your business straight away


Delivered by Lindsey Newman-Wood


The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

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