Marketing Essentials Masterclass - Fully Booked

Host: D2N2 Growth Hub

Location: East Midlands Chamber, 8 Experian Way, Nottingham, NG2 1EP

Cost: FREE


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Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art.

This engaging, fun and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace.

We have put new safety protocols in place to ensure we deliver our in-person events in a safe environment for you to learn and network. Before attending please read the protocols we have in place here.

Who should attend this workshop?

Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it’s not getting the results you want?

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Discovering your brand story and how to tell it

  • Developing customer personas - who are your target customers and how should you engage with them?

  • Developing key messages for your businesses that attract the right customers

  • What marketing channels are available and which is right for you 

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Have a better understanding of your brand, your organisation’s values and who your target customers really are.

  • Get the opportunity to work on practical exercises that you can apply to your own business.

  • Gain a clearer understanding of the different marketing channels and techniques that you should use to engage your ideal clients.

  • Leave with a practical action plan to apply in your business straight away.

This is an interactive, action planning workshop which will be delivered in-person. We have put new safety protocols in place to ensure we deliver our in-person events in a safe environment for you to learn and network. Before attending please read the protocols we have in place here. You will leave this session with handouts and a practical action plan which can be implemented within your business.

Agenda

  • 9.30am - 9.45am - Registration, welcome and refreshments

  • 9.45am - 10.00am - Introduction to D2N2 Growth Hub

  • 10.00am - 11.15am - Workshop presentation

  • 11.15am - 11.30am - Break

  • 11.30am - 12.30pm - Workshop presentation

  • 12.30pm - 1.15pm - Lunch Break
    Please note that lunch is not provided. You are welcome to bring your own lunch with you to consume on-site or we would be happy to direct you to locations nearby where lunch can be purchased.

  • 1.15pm - 2.30pm - Workshop presentation

  • 2.30pm - 2.45pm - Break

  • 2.45pm - 4.15pm - Workshop presentation

  • 4.15pm - 4.30pm - Finishing comments and close

Who’ll be presenting this workshop?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.  

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.

 

 

ERDF - SME Enrolment Form

Having booked onto this event you will be required to complete an SME Enrolment form via our online portal if you have not already done so. We require this form to be completed as part of the eligibility requirements of our ERDF funding.

The form must be completed in full prior to your attendance at this event. The form only needs to be completed once, after this you will be able to access multiple Growth Hub events and adviser support. Further information will be provided directly after your registration is received.

 

This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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