Marketing Essentials for SMEs

Dates:

Tuesday, 14th June 2022 at 9:30am - 4:30pm

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Marketing essentials masterclass: This deep dive workshop will provide you with a comprehensive insight into marketing essentials to help grow your business.Understanding your target audience, getting your message across in the most cost-effective manner, whilst raising your brand awareness and getting new leads and enquiries can feel like a dark art.

This engaging, fun and practical workshop is designed to strip back marketing and demonstrate how you can adapt and employ new methods to help your business survive and prosper in a challenging and overcrowded marketplace.

Who should attend this workshop?

The workshop is for any manager or staff member working for or with an SME in the following areas: 

• Derbyshire Dales and the High Peak
• Bassetlaw, Mansfield, Newark and Sherwood
• Nottingham City
• Leicester City

Are you a business owner struggling to market your business? Perhaps you have been given the role of marketing in your business but need to get more structure and focus for your marketing? Do you find marketing frustrating and struggle to come up with new ideas? Are you spending time and money on marketing but it’s not getting the results you want? Then this workshop is for you…

What will we cover?

• Discovering your brand story and how to tell it
• Developing customer personas - who are your target customers and how should you engage with them?
• Developing key messages for your businesses that attract the right customers
• What marketing channels are available and which is right for you

What outcomes can you expect from joining us?

• Have a better understanding of your brand, your organisation’s values and who your target customers really are.
• Get the opportunity to work on practical exercises that you can apply to your own business.
• Gain a clearer understanding of the different marketing channels and techniques that you should use to engage your ideal clients.
• Leave with a practical action plan to apply in your business straight away.

About the speaker

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.

 

 

This event is part-funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment. For more information, visit here

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