Marketing communications 101

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Wednesday, 30th March 2022 at 10:00am - 1:00pm

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This workshop helps you explore the fundamentals of marketing communications. You’ll be given a grounding in core principles and examine different elements of the marketing mix, including advertising, public relations and direct marketing.

The session includes the latest trends and developments in the field and practical tasks for you to work on alone and as part of a group.

Who should attend this workshop?

The 3 hour interactive session is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Why Marketing communications is important

  • Marcomms Core principles

  • Different elements of the marcoms mix (advertising, public relations and direct marketing.)

  • What should be included in a Marcomms Strategy

  • How to measure the effectiveness of your communications

  • A discussion of the latest trends and developments in Marcomms and what the future of communications might look like.

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Be able to put marketing communications in context and see its role in the wider marketing process

  • Discover more about some of the key techniques used by marketers as part of communications campaigns

  • Enable you to look at new developments in the ever-changing digital, mobile and social

  • Landscape and apply them to your business.

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 10.00am - 10.50am - Workshop presentation
  • 10.50am - 11.00am - Break
  • 11.00am - 11.50am - Workshop presentation
  • 11.50am - 12.00am - Break
  • 12.00am - 12.45pm - Workshop presentation
  • 12.50pm - 01.00pm - Q&A

Who’ll be presenting this workshop?

This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.  

Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.



This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.


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