Host: D2N2 Growth Hub
Location: Action Planning Workshop
|Monday, 7th June 2021 at 1:00pm - 4:00pm|
The session includes the latest trends and developments in the field and practical tasks for you to work on alone and as part of a group.
The 3 hour interactive session is ideal for people who are new to marketing communications and are looking for a concise overview, or those who have marcoms responsibilities as part of a wider role.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
Why Marketing communications is important
Marcomms Core principles
Different elements of the marcoms mix (advertising, public relations and direct marketing.)
What should be included in a Marcomms Strategy
How to measure the effectiveness of your communications
A discussion of the latest trends and developments in Marcomms and what the future of communications might look like.
After attending this workshop, you will:
Be able to put marketing communications in context and see its role in the wider marketing process
Discover more about some of the key techniques used by marketers as part of communications campaigns
Enable you to look at new developments in the ever-changing digital, mobile and social
Landscape and apply them to your business.
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
1.00pm - 1.50pm - Workshop presentation
1.50pm - 2.00pm - Break
2.00pm - 2.50pm - Workshop presentation
2.50pm - 3.00pm - Break
3.00pm - 3.45pm - Workshop presentation
3.45pm - 4.00pm - Q&A
This engaging session is delivered by Lindsey Newman-Wood from Passion Marketing. She is a Marketing and Innovation Specialist who is known for her enjoyable and practical workshops.
Lindsey is passionate about inspiring businesses to create impactful marketing campaigns and has a wealth of experience of helping organisations of all sizes, across a variety of sectors to ensure their brand strategy delivers measurable results.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.Book Now
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