Marketing & Brand Development

Host: Mansfield District Council

Cost: Free


Marketing & Brand Development

Wednesday, 13th March 2024 at 9:30am - 4:00pm
Location: Mansfield Innovation Centre, Hamilton Way, Mansfield, NG18 5BR
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It's time to put your knowledge into action! In this workshop, we'll help you transform theory into practice, equipping you with the tools you need to create robust action plans to take back to your business.

The session will include a series of interactive tasks, ideas sharing in a safe classroom environment, an outline of your plan and brand development.

Join us for an exciting day of learning and development for your business!

What’s Covered

Our day will start with a session where you will dive into the outputs of the first webinar for your business. We'll begin with a refresher of the topic to ensure everyone is comfortable with it and get reactions. This will be followed by a series of interactive tasks to help you complete the process for your own business, and then share your ideas in a safe classroom environment. By the midway point, you should have an outline of your plan!

We'll also cover other topics, such as how and where to find data to base decisions on, how to avoid conflict with other senior decision makers, and the pitfalls they may come across.

In the second half, we'll focus on brand development. We'll start with a refresher from the webinar, and then dive into a series of interactive group tasks. You will walk through your experience as a brand manager/ owner and identify challenges or pitfalls. You'll write this up using the course materials and record it in a table for you to take away back to the office.

We'll also present methods for solving challenges, leaving you with a clear playbook of either what to do, or at the least, a clear understanding of how to do it.

Join us for an exciting day of learning and development for your business!

What Outcomes Will Be Achieved

After this session, you'll be equipped with the foundations of a robust marketing strategy. We'll arm you with a toolkit of brand development methods to take your business to the next level.

Some of you will be ready to hit the ground running, confidently putting your newfound knowledge into action. Others will have all the tools and guidance necessary to do further exploratory work outside the session, and be clear on how to move forward with the task.

No matter your starting point, we're confident that you'll leave this seminar feeling energised and empowered to take your marketing strategy to new heights. Get ready to crush your business goals!


Delivered by Mark Smith

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber. To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

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