Managing Your Paid Search Campaigns

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Tuesday, 22nd September 2020 at 2.00pm - 4.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Managing Your Paid Search Campaigns: Learn how to optimise your existing paid search activity to get the best results.

Learn how to optimise your existing paid search activity to get the best results. This webinar will look at how you can manage an existing paid search campaign and look at ways to improve your all-important Quality Score.

During this webinar we will look at the Do’s and Don’ts when managing your own paid search activity, looking at what mistakes a business can make in their paid search account structure and how to avoid them.

It will also cover how to review progress of your campaign to ensure you are working towards the results you want. We will look at which reports you should be running on a regular basis and what improvements you can make from these.

This webinar will cover:

  • Bidding on keywords and how to reduce wasted spend on key phrases that don’t work
  • Ensuring you have all the available information to hand including data from Google Analytics
  • How you can restructure your account to get more from your best performing keywords
  • How and when to use some of the automated solutions available from your paid search campaigns

Webinar Outcome:

After attending this webinar you will have greater understanding of how to manage and improve your paid search activity.  

Who should attend

This webinar is aimed at those business owners or marketing teams who wants to explore the benefits of regular management of their existing paid search campaigns used to raise awareness of their business, business services and products. You should be familiar or have some knowledge of paid search advertising.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.15pm - Webinar presentation

  • 3.15pm - 4.00pm - Q&A

Speaker Information

Liam Lally is a Google Ads Certified Premier Partner. He has been involved in online marketing since 2008. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone.




Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer - Hannah Kerridge - 07741 163 242

Book Now

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