Managing Cash Effectively

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Wednesday, 12th January 2022 at 10:00am - 1:00pm

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Are you a small business owner or finance manager who is responsible for managing your organisation’s day-to-day cashflow? Would you like to learn useful skills, which help you adopt positive new habits relating to cash management and support the smooth running of your business finances?

A must not miss session for the future of your cash management. 

Cash is vital for businesses to thrive. Managing cashflow effectively is essential - not only to ensure you’re able to cover day-to-day outgoings, but also to help you plan ahead in the longer term.

Understanding your businesses true cash position is vital, especially during challenging times like these. While many agree that turnover should not be the primary focus of financial control, there is often confusion when drawing a distinction between ‘profit’ and ‘cash’.

In this engaging session, we will explore the meaning of both terms and examine the key differences between them and take a closer look at various ways a small business should manage its cash on a day-to-day basis.

Who should attend this workshop?

Ideal for business owners and finance managers, who are responsible for day-to-day cash flow management and who would like to improve the financial management processes in their business.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Exploring the main reason that businesses fail.
  • Understanding the difference between Profit and Loss and Cash and why both are important. 
  • Maximising cash by managing your cash collection cycle. 
  • Understanding what working capital is and how to manage it. 
  • Learning practical ways to plan for tax and build buffer cash. 
  • Looking at the Cash Flow Forecast and how to prepare it. 
  • Sharing tips on managing payments to yourself as the owner. 
  • Q&A

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • A clearer understanding of the fundamental differences between ‘profit’ and ‘cash’.
  • Practical tools and knowledge to help you improve day-to-day cash management, which you can start using straight away.

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 10.00am - 10.50am - Workshop presentation
  • 10.50am - 11.00am - Break
  • 11.00am - 11.50am - Workshop presentation
  • 11.50am - 12.00pm - Break
  • 12.00pm - 12.45pm - Workshop presentation
  • 12.45pm - 1.00pm - Q&A

Who’ll be presenting this workshop?

This business-essential session is presented by Alice Davidchack, an experienced Chartered Management Accountant and a Business Coach. She works with business owners throughout the UK, helping them to develop robust financial strategies and create business models that work.

Alice coaches on all aspects of business finance planning and accounting, including cash flow management, budgeting and forecasting.




This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.


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