Manage customer data and interactions

Host: Chesterfield Digital High Street

Location: Online - Webinar

Cost: FREE


Monday, 10th January 2022 at 9:00am - 10:00am

Hero image

Please Note - this webinar is for Chesterfield based retail/high street businesses

Retail Customer Relationship Management (CRM) tracks and manages customer data and interactions between customers and employees in a retail store. Unlock the full potential of your customers by implementing a Retail CRM system.

 Who should attend this webinar?

This session is specifically for retailers who are looking to combine their offline and online retail operations with a view to having a single customer database alongside an integrated ePOS and CRM solution.

This webinar is for anyone who owns or works in a retail business in the Chesterfield Borough Council area. When booking you will be asked to provide your address and nature of business. 

What will we cover? 

  • Introduction to CRM for Retailers - Understand the CRM solutions and how they integrate with your existing technology such as ePOS and email marketing
  • The Key Components of CRM - Learn to navigate the basics of a CRM solutions including databases, forms, lists, and views
  • How to Get Customers to Stay in Touch - Remain GDPR compliant while growing your marketing database for long-term customer retention.
  • How to Segment Customer Data - Use CRM segmentation tools to gain better insights into your customer database
  • How to Use Your CRM Data - Create personalised campaigns that deliver higher marketing return on investment

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Understand how CRM works alongside ePOS, email marketing and other digital marketing tools
  • Feel confident about knowing how to use CRM data for your busiess
  • Be able to create segmented customers lists
  • Have the tools to launch personalised email campaigns


09.00 - 09.45 - Webinar presentation

09.45 - 10.00 - Q&A

Who’ll be presenting this webinar?

Martin Broadhurst is a digital strategist, majoring in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.





Book Now

Back to events

Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Heather Bradford
Business Adviser
Image of Heather Bradford
I would like to book an appointment