Making Twitter Work Effectively for Your Business

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Wednesday, 6th October 2021 at 2:00pm - 5:00pm

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Twitter is often maligned as a negative space full of trolls. Yet the same space that exists for commentary on current world affairs is also a place where a business can converse with its target market.  

Regardless of your industry, Twitter offers a place where conversation between a business and customer can take place – either as part of a wider discussion, or a one-to-one dialogue. But it’s not just limited to 280 characters. Twitter is a multimedia platform encompassing images, video and audio. Using more features will generate better results whether you want to use it for lead generation or customer service. 

In this workshop, you’ll learn about the many features you should be using but possibly aren’t, and how you can use the platform to push your business forward. 

Who should attend this online workshop?  

Anyone using, or considering using, Twitter to increase their own visibility online, or increase the brand awareness of their company.  

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?  

  • The Twitter opportunity for businesses today 
  • Crafting a bio and profile 
  • Tweeting and content creation 
  • New content types and how to use them 
  • Engaging with other accounts 
  • Getting involved in conversations around your industry or niche 
  • DMs and their use as a customer service channel 
  • Building lists for lead management 

What outcomes can you expect from joining us?  

After attending this workshop, you will:  

  • Be able to create a great Twitter profile 
  • Understand the different content types used within Twitter 
  • Have a content strategy for increasing reach on the platform 
  • Understand how to use Twitter for customer services 

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 2.00pm - 2.50pm - Workshop presentation
  • 2.50pm - 3.00pm - Break
  • 3.00pm - 3.50pm - Workshop presentation
  • 3.50pm - 4.00pm - Break
  • 4.00pm - 4.45pm - Workshop presentation
  • 4.45pm - 5.00pm - Q&A

Who’ll be presenting this workshop?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.




This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.


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