Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.
This workshop explores the main reports in Google Analytics (GA4), explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.
This workshop & consultancy is for anyone who needs reports on their website visitors and/ or wants to understand how users behave on their site in order to generate more business. No prior knowledge of Google Analytics nor any technical knowledge of web design is required.
Know how to utilise the most important reports in Google Analytics.
Be able to check that your Analytics account is correctly set up to get the best from the options available.
Understand conversion measurement, so that you can report on the true performance of your website.
Have the tools to ensure the reporting accuracy for traffic sources such as email marketing and social media advertising.
Utilise the Explore functions in GA4 to get to more data beyond that available in the standard reports
Delivered by Ian Lockwood
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF).
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