Dates:
Making the most of Google Analytics |
Wednesday, 4th December 2024 at 9:30am - 4:00pm
Location: Best Western Plus Buxton Lee Wood Hotel, Park Road, Buxton, SK17 6TQ |
Book Now |
Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.
This workshop explores the main reports in Google Analytics (GA4), explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.
Know how to utilise the most important reports in Google Analytics.
Be able to check that your Analytics account is correctly set up to get the best from the options available.
Understand conversion measurement, so that you can report on the true performance of your website.
Have the tools to ensure the reporting accuracy for traffic sources such as email marketing and social media advertising.
Utilise the Explore functions in GA4 to get to more data beyond that available in the standard reports
This workshop & consultancy is for anyone who needs reports on their website visitors and/ or wants to understand how users behave on their site in order to generate more business. No prior knowledge of Google Analytics nor any technical knowledge of web design is required.
Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:
Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.
(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Ryan Hodson on 07741332793 who will approve your booking.
Please only book if you are confident you can attend. Our workshop places are limited, and by reserving a spot and not attending, you are preventing someone else from participating. If you miss three or more events, you may be declined access to future sessions.
Delivered by Ian Lockwood
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The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.
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