Making the most of Google Analytics

Host: High Peak Borough Council

Cost: Free

Hero image

GA4 is very different to the old Universal Analytics that was retired in July 2023, so this workshop will help you if you're still struggling with the changeover, or explain it all if you're completely new to Analytics.

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.

This workshop explores the main reports in Google Analytics (GA4), explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.

What’s covered:

  • Installing GA4 using Google Tag Manager, including how to trigger events and send data to GA4.
  • Understand how Google Analytics data is presented, what the metrics mean, and what is important to you.
  • How to use the reporting interface of GA4 to find information that is relevant to you and how it can be used to improve the effectiveness of your website.
  • Replicating common Universal Analytics reports in GA4.
  • Creating custom GA4 reports tailored to your needs.
  • Understand how Google Analytics data is presented, what it means exactly, and why it’s important to you.
  • Create filters & audiences to break down the information to gain valuable insights into how to make your website more successful.
  • Learn how to segment traffic sources such as paid adverts, email campaigns, and social media to determine which are most valuable.
  • Understand what people are doing when they arrive on your website and use that to improve the effectiveness of your site.
  • Examples of insights from Analytics data that lead to website improvements.

What outcomes will be achieved?

  • Know how to utilise the most important reports in Google Analytics.

  • Be able to check that your Analytics account is correctly set up to get the best from the options available.

  • Understand conversion measurement, so that you can report on the true performance of your website.

  • Have the tools to ensure the reporting accuracy for traffic sources such as email marketing and social media advertising.

  • Utilise the Explore functions in GA4 to get to more data beyond that available in the standard reports

Who should attend?

This workshop & consultancy is for anyone who needs reports on their website visitors and/ or wants to understand how users behave on their site in order to generate more business. No prior knowledge of Google Analytics nor any technical knowledge of web design is required.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Kam Atker on 07971403786 who will approve your booking.

Delivered by Ian Lockwood

View all Organic Search events


The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

Other events you might be interested in

Back to events

Free Expert Business Advice and Support

Your business is unique but the challenges that you face aren’t, with our support, we can help get you through them.

Our impartial business support is delivered by experienced, expert business advisers, giving you the right advice at the right time for your business.

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

David Smith​​​​
Business Adviser
Image of David Smith​​​​
I would like to book an appointment