LinkedIn Marketing

Host: University of Derby

Location: Online

Cost: FREE

Dates:

Tuesday, 6th July 2021 at 10:00am - 12:30pm

This workshop is a must for anyone using social media for business. Aimed at beginner and intermediate level, the session will give you a better understanding of how LinkedIn works and its algorithm, how to maximise exposure for your content and how to enhance and optimise your profile on LinkedIn and build your personal brand. This two-and-a-half-hour workshop will allow you time to implement some of the techniques as well as provide plenty of opportunities to ask the tutor questions.

What will I learn?

The workshop will cover the following areas:

  • Understanding LinkedIn as a promotional platform
  • Enhancing and managing your personal and business profile
  • Growing and managing your contacts
  • Sharing valuable content and increasing engagement
  • Generating leads

Meet your speaker

Chrissie Rowell has an MSc in Marketing Management and is a highly experienced marketer, having worked both in-house and within agency roles. She has supported a wide range of businesses in industries such as manufacturing, retail and automotive. Chrissie is also a lecturer at the University.

What does it cost to attend?

The workshop is part of our Enscite programme which is funded by the European Regional Development Fund (ERDF). This means the workshop is fully funded and offered without any cost to your organisation.

Is my organisation eligible to participate?

To participate, you must work for an organisation that meets the following funding criteria:

  • Part of the automotive, aerospace or rail sector supply chains (not however part of the financial services sector)
  • Based in Derbyshire or Nottinghamshire
  • Fewer than 250 employees
  • No more than 25 per cent owned by a large company (i.e. a company that is not an SME)
  • Turnover of less than 50 million euros and/or annual balance sheet less than 49 million euros
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