Introduction to Marketing AI & ChatGPT

Host: East Midlands Chamber (Derbyshire, Nottinghamshire, Leicester)

Cost: FREE


Introduction to Marketing AI & ChatGPT

Tuesday, 20th August 2024 at 9:30am - 11:00am
Location: Online
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Artificial Intelligence (AI) and Large Language Models (LLMs) are changing how marketing works. This 90-minute webinar offers a beginner-friendly look at Marketing AI, with a focus on ChatGPT and other AI tools that are making waves in the industry.

We’ll cover the basics of AI and LLMs, touching on well-known examples like ChatGPT (OpenAI), Claude (Anthropic), Copilot (Microsoft), and Gemini (Google). You’ll get a glimpse of what Generative AI can do for video, audio, and image creation, and we’ll introduce some AI-powered marketing tools that are gaining popularity.

This webinar is perfect for business owners who want to understand how AI might help their marketing efforts, or for marketing professionals curious about the current state of AI tools in their field.

Who should attend?

This webinar is for:

  • Business owners interested in AI for marketing
  • Marketing professionals wanting to learn about AI tools
  • Anyone curious about how AI is affecting marketing

You don’t need any technical knowledge to join in. The information will be useful for businesses of any size or type.

What outcomes will be achieved:

After this 90-minute session, you’ll have:

  • A basic grasp of AI in marketing: We’ll explain AI, LLMs, and how they’re being used in marketing
  • An introduction to key AI tools: You’ll hear about ChatGPT, Claude, Copilot, and Gemini
  • A peek at AI-created content: We’ll show examples of AI-generated video, audio, and images
  • An overview of AI marketing tools: We’ll introduce tools like ElevenLabs, Canva, Adobe, and HeyGen
  • Ideas for using AI: You might spot ways AI could help your marketing efforts
  • An idea of the challenges: We’ll briefly discuss using AI responsibly in marketing

This webinar will give you a solid starting point for understanding AI in marketing. Join us to get a clear picture of this new technology and how it might affect your work.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Hannah Kerridge-Smith on 07741163242 who will approve your booking.)

Delivered by Martin Broadhurst

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The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.





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