Innovation: Creating More Value for your Customers

Host: ScaleUp 360

Location: Online - Webinar

Date: Wednesday, 27th May 2020 at 10.30am - 1.00pm

Cost: FREE

Due to the current situation, this event will be streamed live to registered attendees. You can book using the login details emailed to you, but if you have any problems please contact


What will we cover?

We start by discussing the purpose of business: to create value for its customer. Yet customer satisfaction is also a function of expectations – and the problem is that the latter demand more and more over time. The solution to this ‘ratchet’ is continual innovation.

To explain why, we ask what innovation means – and reiterate that it is about the value we create for the customer, rather than our technologies or even our product.

The question is how we identify innovative bundles of value – and, to do this, we look at the innovation circle.  We then explore how to manage the process through stage gates.

The spotlight then shifts from supply to demand with a look at innovation models. How do new ways of creating value spread through a market? What is the hype cycle?

We end with the idea of disruptive innovation, contrasting it with sustaining innovations, and ask how we can avoid the “innovator’s dilemma’.

What will I learn?

  • How to use the BCG matrix to categorise your product line

  • Which tools help you identify your potential business scope

  • Why the Ansoff matrix is an essential tool to explore growth strategy

  • The importance of price and income elasticity of demand

  • How to apply HDDF to forecast demand in a new market

  • The merits of adopting a Blue Ocean strategy and the best way to do so.

Who should attend?

Any entrepreneur, director, or manager who wants to place innovation at the heart of their business strategy.

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