Host: ScaleUp 360
Location: Online - Webinar
Date: Wednesday, 27th May 2020 at 10.30am - 1.00pm
Due to the current situation, this event will be streamed live to registered attendees. You can book using the login details emailed to you, but if you have any problems please contact email@example.com
We start by discussing the purpose of business: to create value for its customer. Yet customer satisfaction is also a function of expectations – and the problem is that the latter demand more and more over time. The solution to this ‘ratchet’ is continual innovation.
To explain why, we ask what innovation means – and reiterate that it is about the value we create for the customer, rather than our technologies or even our product.
The question is how we identify innovative bundles of value – and, to do this, we look at the innovation circle. We then explore how to manage the process through stage gates.
The spotlight then shifts from supply to demand with a look at innovation models. How do new ways of creating value spread through a market? What is the hype cycle?
We end with the idea of disruptive innovation, contrasting it with sustaining innovations, and ask how we can avoid the “innovator’s dilemma’.
How to use the BCG matrix to categorise your product line
Which tools help you identify your potential business scope
Why the Ansoff matrix is an essential tool to explore growth strategy
The importance of price and income elasticity of demand
How to apply HDDF to forecast demand in a new market
The merits of adopting a Blue Ocean strategy and the best way to do so.
Any entrepreneur, director, or manager who wants to place innovation at the heart of their business strategy.Book Now
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