Improving Your Websites Conversion Rate

Host: D2N2 Growth Hub

Location: Action Planning Workshop

Date: Tuesday, 16th February 2021 at 9.30am - 12.30pm

Cost: FREE

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You have a website and attracting traffic but for some reason you just aren’t seeing the conversions. Abandoned shopping carts, contact forms left unsubmitted and nobody picking the phone to call you?

It’s time for you to optimise your website for conversions and get that boost your business is looking for. 

Every business needs customers and so it follows that every website needs users to convert in some way. A conversion can be anything from a visitor filling out a contact form to clicking on your phone number to completing an ecommerce basket checkout.  

The aim of this workshop is to explore ways in which you can track and increase the conversion you see on your website. Using tracking tools and data from your site you can measure and optimise your conversion by improving the journey a user goes on, and encouraging more actions that lead to conversions.

Who should attend this workshop?

This workshop is aimed at any business looking to get more from their website. A conversion is different for every business but the principles of optimising a website to get those increased conversions is the same. If you manage a website and you want to increase your conversion this workshop is for you.

This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.

What will we cover?

  • Why conversions matter and how successful businesses do it 

  • Tracking and reporting our website conversions 

  • Setting up goals that help our business 

  • Understanding what makes a user convert 

  • Analysing your current website conversions 

  • Designing better user journeys and pages 

  • Testing and monitoring for continued success

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Understand your website better. 

  • Have planned your conversions and set up the necessary tracking tools. 

  • Improved your website pages ready for increased conversions. 

  • Understand how to create new content and user journeys that will convert.

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 9.30am - 10.20am - Workshop presentation

  • 10.20am - 10.30am - Break

  • 10.30am - 11.20am - Workshop presentation

  • 11.20am - 11.30am - Break

  • 11.30am - 12.15pm - Workshop presentation

  • 12.15pm - 12.30pm - Q&A

Who’ll be presenting this workshop?

Rob Gregory is a Founding Director of Magnifica, a tech agency based in Chesterfield. Rob has been helping businesses to implement effective software solutions for over 20 years.

He has significant experience across a broad range of digital applications, from Custom Software to Website Development and Rob’s message is that technology must be used to simplify business processes and provide a true return on investment. Rob also provides one to one support on website development to help businesses be the best they can online.



This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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Anthony Byrne
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