Improving Website Performance Using Google Analytics

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Wednesday, 3rd February 2021 at 2.00pm - 4.00pm

Cost: FREE


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Do you have Google Analytics on your organisations website, but feel you’re not fully utilising it? Would you like to gain a deeper understanding of how to harness its capabilities to improve your website’s performance and enhance your digital marketing strategy? If you would, this webinar is a great way to get started.

Google Analytics provides an almost overwhelming amount of data to help you track and measure your website traffic, to provide a snapshot of the effectiveness of your online marketing activity.

A question often asked is: “how do I use Google Analytics to identify improvements I could make?” During this webinar we’ll aim to answer that question by taking you through examples of real accounts and websites, to demonstrate how actionable insights can be found and used to great effect.

Who should attend this webinar?

This webinar is a must for business owners and marketing leaders who have Google Analytics installed on their website and want to use it to find ways to improve their website and digital marketing. It’s aimed at beginner to intermediate users, so no specialist technical knowledge is required to attend.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.

What will we cover?

  • Assessing landing page performance, to find priority pages to improve.

  • Segmenting and filtering to check whether aggregate metrics reflect your target audience’s experience, e.g. is your true’ bounce rate what you think it is?

  • Checking user performance by segment, to identify problem areas such as mobile devices, location or demographics.

  • Reviewing traffic sources to identify quick wins and problem areas.

  • Using Secondary Dimensions to segment reports and reveal actionable insights about performance.

  • Understanding how ‘Multi Channel Funnels’ can show you the real value of different traffic sources that contribute to conversions.

What outcomes can you expect from joining us?

After attending this webinar, you will be able to:

  • Identify who your most valuable visitors are, how well your marketing channels are working and how people experienced your website.

  • Confidently use Google Analytics reports to quickly identify areas on your website that can and should be improved, empowering you to take actions to increase the ROI of your marketing and ultimately generate more business.

  • Manipulate reports to deliver clarity on what is and isn’t working.

Agenda

  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar? 

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation.

During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.

 

 

 

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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