Host: D2N2 Growth Hub
Location: Action Planning Workshop
Date: Wednesday, 10th March 2021 at 10.00am - 1.00pm
Most people have access to a video recording studio that fits right in their pocket. Today, smartphones are so sophisticated that they can record in high definition, with decent audio and even allow you to edit your film on the device itself.
When we know that video is a preferred content by platforms and audiences alike, it makes sense for all businesses, regardless of size, to use video in their marketing. In this workshop, you’ll learn how to make the most of the technology you have to hand to get better results from video.
This workshop is for anyone considering using video to increase their own visibility online, or increase the brand awareness of their company. This workshop is especially valuable to people new to video.
This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.
Why video is an important part of a marketing strategy
Ideas for creating video
Basic video content structure
Filming using your phone
Lighting and audio options
Editing your video
Tools to assist you
After attending this workshop, you will:
Understand why video is important to your marketing efforts
Be able to create a video storyboard/structure
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
10.00am - 10.50am - Workshop presentation
10.50am - 11.00am - Break
11.00am - 11.50am - Workshop presentation
11.50am - 12.00pm - Break
12.00pm - 12.45pm - Workshop presentation
12.45pm - 1.00pm - Q&A
Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund
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