How to Use LinkedIn Ads to Attract New Clients

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Thursday, 18th February 2021 at 2.00pm - 4.00pm

Cost: FREE

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Would you like to start exploring the opportunities LinkedIn Ads could provide your business? Maybe you’re already using the platform, but want to improve your strategy? Wherever you are on your LinkedIn Ads journey, this webinar is a must if you’d like to improve the performance of your campaigns.

It is estimated that over 75% of the working population in the UK has a LinkedIn profile. As a Social Media platform, that means it provides a huge opportunity for you to promote your organisation’s products and services to a substantial audience and grow its client-base.

In this webinar you will see the features and benefits LinkedIn Advertising offers your business, including building audiences to target different advertising options and creatives and how to use the LinkedIn Insights Tag to reconnect to your website visitors.

Who should attend this webinar?

If you’ve ever considered advertising on LinkedIn to attract new clients, or if you’re already trying it but want to find ways to improve the results, this webinar is perfect for you. You don’t need to have any prior experience of LinkedIn Ads to get involved and start optimising your current advertising strategy.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.

What will we cover?

  • Understanding the options with LinkedIn Ad Creatives. 

  • Managing budgets, bidding, and Ad scheduling. 

  • Using LinkedIn audience creation and targeting. 

  • Setting up the LinkedIn Insights Tag for advanced audience targeting. 

  • Utilising Ad reporting and providing tips on optimisation.

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • Actionable ideas to help you get the most out of your LinkedIn advertising. 

  • An understanding of how to create advanced audiences to target.  

  • The ability to deploy the LinkedIn Insights Tag to improve conversion rates.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.





This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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