How to Use Facebook and Instagram Ads to Attract New Clients

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Tuesday, 29th September 2020 at 2.00pm - 4.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

How to Use Facebook and Instagram Ads to Attract New Clients: Learn how to reach new customers by using these channels.

With Facebook and Instagram the two most popular social media platforms in the UK, there has never been a more important time to consider the advertising features available to businesses across both platforms. 

Go beyond just boosting a post from your Facebook business page and dig deeper into the opportunities that both Facebook & Instagram offer all types of businesses on the platform. Understanding your own audience is critical and will help you to create custom audiences through Facebook’s audience insights tool, as well as building Ads to target people via custom audiences created from the Facebook pixel.

The webinar will cover:

  • The different choices of Facebook & Instagram Ad Creatives 
  • Managing budgets, bidding and Ad scheduling 
  • How to use Facebook & Instagram audience creation and targeting 
  • How to use the Facebook pixel for advanced audience targeting 
  • Ad reporting and optimisation tips


Attending this webinar will give you actionable ideas on how to make the most out of Facebook and Instagram advertising, how to create advanced audiences to target and how to use the Facebook pixel to increase the chances of conversions from your advertising.

Who should attend

You should attend this webinar if you’ve never considered social media advertising or if your business is already advertising on social media (Facebook or Instagram) and you want to see how to optimise your current advertising strategy. This webinar is aimed at SME businesses.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information

Liam Lally is a Google Ads Certified Premier Partner. He has been involved in online marketing since 2008. His enthusiasm and dedication to help businesses get the most out of their investment in Online Marketing is evident to all. He is an accomplished public speaker who is passionate about Online Marketing and the opportunities it provides to everyone.




Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer - Hannah Kerridge - 07741 163 242

Book Now

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