How to Test Your Business Model for Success

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Wednesday, 22nd July 2020 at 2.00pm - 4.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

How to Test Your Business Model for Success: Understand the approaches to designing tests and how the results that can help you make better choices.

Traditional business planning relies heavily on ‘market research’ to provide evidence of the need for your product or service. Without a market, your product or service won’t make money. In our fast-changing world, the challenge is how to test your thinking – your assumptions – in a quick, effective way to give you the evidence to move from thinking into doing as quickly and as risk-free as possible. This experimentation approach is designed to do just that.

Experimentation tools help you identify what needs to be tested, provides a methodology for doing that quickly and effectively and enables rapid adaptation leading to action. These approaches are a natural fit with the Value Proposition Canvas and the Business Model Canvas; they can also be used in a standalone situation when you have a number of options you could choose and you’re not sure which is right.

The webinar will cover:

  • How to rapidly identify your ideas and assumptions that need testing

  • Approaches to designing tests that can be quickly undertaken and provide robust results that you can use to make better choices

  • Key insights, advice and tips on using experimentation in your wider strategy and business discussions

  • Q&A session

Who should attend?

Business owners, managers or leaders who wish to test their thinking around product our service change or other innovations and to inform their strategic choices while minimising risk of failure.  This webinar is aimed at SME businesses.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.  


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information:

Steve Hobbs helps you to make sense of your challenges around leadership, strategy and change; he will help you be creative and innovative in your response to new opportunities.

Steve works on the behaviours that get things done, whatever the context, and will share new methods, tools and approaches that you can apply in your business and with your people immediately.



Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Bryony Delahaye  - 07741 904395

Book Now

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