How to Master Digital Display & Video Advertising

Host: Nottingham City Council

Cost: Free

Dates:

Raising awareness about business services and products to new customers is often the starting point for businesses looking at Paid Advertising. Paid Display & Video marketing offers a fantastic opportunity to accelerate your business Brand Awareness efforts.

If you’re looking to get started with Paid Display & Video marketing, then spend a day with us as we explore the opportunities of these two advertising strategies and learn how to use each campaign strategy to reach target audiences with specific display ads or videos.

These different advertising strategies are often extremely cost effective in reaching potential new customers, which means they can still be extremely useful even when minimal marketing budgets are available.

Who Should Attend

New or established business owners or employees who are part of a marketing team who have (or work for) a business who wants to explore the benefits of Paid Display & Video Advertising to raise awareness of their business, business services & products.

What’s Covered

• The basics of paid display marketing

• Where your ads might be displayed and the different targeting options you have available

• The different advert options for display ads including standard, responsive & dynamic options

• How to create the different display ad options

• Building your marketing funnel with display & video ads and creating remarketing lists to move potential customers through your sales funnel

• The benefits of paid video marketing and how to specifically target audiences based on in-market, affinity, and interests

• The differences between video marketing on social media vs YouTube including how you are charged, and the different view metrics used by each platform

• Styles of video that do well across different platforms including TikTok, Facebook, Instagram, LinkedIn & YouTube

What Outcomes Will Be Achieved

Delegates will gain an understanding on:

• How paid display marketing works

• How to find the right audience for their business using the various targeting options available for display marketing campaigns

• Creating different types of display ads and how to test which works for your audience

• How to create marketing funnels and using storytelling to move people towards a sale

• How paid video marketing works

• The differences between paid video marketing on different social media channels versus video marketing through YouTube

• How a business is charged for video advertising and why it is one of the most cost-effective paid digital strategies available at this time

• Completing action planning activities throughout the workshop to ensure that they have a roadmap of actions around Paid Display & Video marketing when they return to the office

Delivered by Liam Lally

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF).

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