How to Have Greater Impact Using Social Media

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE

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Are you a business owner or a member of your organisation’s marketing team? Would you like to learn how to make a greater impact with using Social Media and improve your knowledge of strategies that could result in better web traffic, leads and sales conversions? If you would, this is definitely a webinar you shouldn’t miss.

Most businesses understand the potential Social Media offers. It can be a powerful tool for creating awareness and driving engagement, but it can also be a crowded and noisy channel too. The key question is: How do you ensure that your message is seen and paid attention to? How do you stop people from simply scrolling past? In this webinar, we’ll look at different strategies you can use, to ensure your content stops audiences in their tracks and gets noticed and the functions available within various platforms, that will help you generate leads and fuel your sales pipeline. 

Who should attend this webinar? 

Whether you’re a business owner, or a marketeer who plays an active role in promoting your organisation online, if you’re using Social Media this webinar is a must if you’d like to make it work harder for your business. 

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Understanding how Social Media has changed to become an overcrowded marketplace and what you can do to be heard above the noise. 
  • Identifying key objectives when using Social Media for your business. 
  • Weighing up algorithms; are they your friend or foe? 
  • Looking at which content types are currently gaining traction. 
  • Deploying key strategies for starting conversations on Social Media 
  • Understanding why every business needs to consider a budget for Social Media advertising. 

What outcomes can you expect from joining us?

After attending this webinar you’ll be able to:

  • Expert knowledge of how to improve engagement with your target audience. 
  • A better understanding of the tools features available to help you generate and convert more leads. 
  • A clearer view of the options available to your business to make informed decisions and improve your effectiveness on social platforms. 
  • A strategy you can implement as soon as you’re back in your business. 


  • 10.00am - 10.45am - Webinar presentation
  • 10.45am - 11.00am - Break
  • 11.00am - 11.45am - Webinar presentation
  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar?

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market.

With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.



This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund

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