Host: D2N2 Growth Hub
Location: Action Planning Workshop
Date: Thursday, 21st January 2021 at 10.00am - 1.00pm
Not everyone is a content writer, in fact, most business owners are not content creators by default. It is also true that not every organisation needs to publish four blog posts a week or create loads of high-quality video content. What’s important is that you understand your customers and then create the right content that adds value to them.
This workshop will give you the tools and techniques to look at the different content possibilities, analyse them and select the right choices for your business. You will then develop a content strategy that sets you on a path to content success.
This workshop is aimed at any business looking for guidance on how to plan and develop content that attracts, engages and converts their audience. No prior knowledge of content creation is required however a basic understanding of the types of content your organisation has been creating up to now will be of benefit.
This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.
Setting goals and KPIs
Auditing our current website
Optimising our existing content
Researching content types
Planning new content
Developing a strategy for distributing and promoting content
Measuring the success of your content
After attending this workshop, you will:
Have a clear understanding of who you are targeting with your website content.
Have a clear plan for how you are going to attract and engage your audience.
Understand the types of content you can create and which ones are best suited to your organisation.
How to measure the success of your content and modify your strategy to stay ahead of the competition.
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
10.00am - 10.50am - Workshop presentation
10.50am - 11.00am - Break
11.00am - 11.50am - Workshop presentation
11.50am - 12.00pm - Break
12.00pm - 12.45pm - Workshop presentation
12.45pm - 1.00pm - Q&A
Rob Gregory is a Founding Director of Magnifica, a tech agency based in Chesterfield. Rob has been helping businesses to implement effective software solutions for over 20 years.
He has significant experience across a broad range of digital applications, from Custom Software to Website Development and Rob’s message is that technology must be used to simplify business processes and provide a true return on investment. Rob also provides one to one support on website development to help businesses be the best they can online.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.
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