How to Create a Website Content Strategy - FULL

Host: D2N2 Growth Hub

Location: Action Planning Workshop

Date: Thursday, 21st January 2021 at 10.00am - 1.00pm

Cost: FREE

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Do you have a website but your content isn’t performing well enough? Are you looking to launch a new site and want to set yourself up for success? You need a content strategy that sets goals and clearly defines the actions you will take to reach them.

Not everyone is a content writer, in fact, most business owners are not content creators by default. It is also true that not every organisation needs to publish four blog posts a week or create loads of high-quality video content. What’s important is that you understand your customers and then create the right content that adds value to them.

This workshop will give you the tools and techniques to look at the different content possibilities, analyse them and select the right choices for your business. You will then develop a content strategy that sets you on a path to content success.

Who should attend this workshop?

This workshop is aimed at any business looking for guidance on how to plan and develop content that attracts, engages and converts their audience. No prior knowledge of content creation is required however a basic understanding of the types of content your organisation has been creating up to now will be of benefit.

This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.

What will we cover?

  • Setting goals and KPIs

  • User personas

  • Auditing our current website

  • Optimising our existing content

  • Researching content types

  • Planning new content

  • Developing a strategy for distributing and promoting content

  • Measuring the success of your content

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Have a clear understanding of who you are targeting with your website content.

  • Have a clear plan for how you are going to attract and engage your audience.

  • Understand the types of content you can create and which ones are best suited to your organisation.

  • How to measure the success of your content and modify your strategy to stay ahead of the competition. 

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 10.00am - 10.50am - Workshop presentation

  • 10.50am - 11.00am - Break

  • 11.00am - 11.50am - Workshop presentation

  • 11.50am - 12.00pm - Break

  • 12.00pm - 12.45pm - Workshop presentation

  • 12.45pm - 1.00pm - Q&A

Who’ll be presenting this workshop?

Rob Gregory is a Founding Director of Magnifica, a tech agency based in Chesterfield. Rob has been helping businesses to implement effective software solutions for over 20 years.

He has significant experience across a broad range of digital applications, from Custom Software to Website Development and Rob’s message is that technology must be used to simplify business processes and provide a true return on investment. Rob also provides one to one support on website development to help businesses be the best they can online.




This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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