How to Align Your Purpose and Strategy

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE

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Are you an SME who currently has one eye on the future? Are you keen to define your long-term aspirations and understand the role they play in informing your current business planning? If you are, this valuable webinar will help you unearth what being in business really means to you and provide you with the tools to create a strategy that meets both your personal and commercial goals.

As strategic thinking and planning are mostly driven by those who own and/or control the business, it’s prudent for you to define and understand the motivations and ambitions that will drive the business in its development.

When it comes to business planning, the key is to consider both your own individual/lifestyle ambitions and your longer-term commercial aims, in equal measure. By understanding what drives you personally and how this informs the development of the organisation, you can develop a strategy that bilaterally delivers on both your personal goals and the future objectives of the business.

Who should attend this webinar?

This webinar is a must for SME business owners who are perhaps reaching a pivotal stage in their organisation’s growth planning and wish to evaluate and align their own personal motivations with the their businesses direction of travel.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Exploring the relationship between personal motivations and business strategy.  

  • Considering the ‘Why?’ and understanding what drives focus within the business and any new strategies for change. 

  • Understanding and recognising attitudes to risk. 

  • Understanding the importance of developing an exit plan. 

  • Discussing what plans you have in place around succession.

What outcomes can you expect from joining us?

Attending this webinar, you will have a clearer understanding of how to:  

  • A clearer picture of where you are and where you want to be. 

  • A deeper understanding of how personal decision-making interacts with wider aspirations. 

  • An overview of what you want to get out and what you’ll need to put in to get there.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Steve Hobbs is a widely respected Facilitator, Coach and Mentor, specialising in engendering behaviours that drive growth. With over two decades of experience, he’s worked with individuals and teams from organisations of all sizes - from start-ups to global corporates.

Steve is dedicated to helping businesses to plan and implement strategies which help them navigate uncertain and often complex environments, such as the one we now find ourselves in.


This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund

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