Growth Drivers: Marketing
Host: East Midlands Chamber
Cost: Free
The High Growth Academy is an exciting programme of events, workshops and forums, brought to you by East Midlands Chamber in collaboration with Nottingham Trent University, University of Derby and University of Nottingham. It is aimed at businesses in the EMCCA region.
The workshop will support you to explore how you can leverage marketing spend to the greatest effect. It equips you with essential skills to design and implement effective marketing strategies, with an emphasis on digital approaches. Attendees will explore how to compile and execute integrated campaigns, with a focus on aligning content, channels, and audience targeting.
What’s covered:
During this workshop you will explore:
- Strategies and plans - Compiling digital campaigns
- Impact of mobile – Mobile first
- Social media and digital customer engagement
- SEO and keyword mapping
- Digital metrics and measurement
What outcomes will be achieved?
After attending this workshop you will be better placed to develop, manage and monitor an effective marketing strategy, and multi-channel digital campaigns that are aligned to your target customers.
Who should attend?
This workshop is aimed at business owners, CEOs, MDs, senior managers or strategic leaders from early-stage scaling businesses (typically < 25 employees), focused on building strong foundations across sales, strategy, innovation, accessing new markets and leadership.
Eligibility:
This workshop is open to eligible high growth businesses located in Derby, Derbyshire, Nottingham and Nottinghamshire that can demonstrate 20% annual growth in revenue, employment, or market share over the past three consecutive years. You must be registered on the High Growth Accelerator project.
Receipt of this support is subject to the Subsidy Control Act (2022). To qualify an enterprise cannot have received more than £315,000 Minimal Financial Assistance (MFA) and or De Minimis within any three-year period.
The project is funded by the UK Government through the UK Shared Prosperity Fund.
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