Growing an Innovative Brand in Business

Host: UpScaler Projects

Location: Online - Webinar

Date: Wednesday, 30th September 2020 at 9.30am - 11.30am

Cost: FREE

This webinar is hosted by D2N2 UpScaler in partnership with Nottingham Business School, D2N2 Growth Hub and East Midlands Chamber, and part-funded by the European Regional Development Fund.

In this webinar you will learn the benefits of never giving up and pushing what you believe. Learn to listen to market changes and develop a successful brand through applying brand culture into the DNA of your business. Eat, sleep, breathe your brand and success will come!

After years of banging on doors, 2020 was the most amazing year ever, when Jake and Nayns hit the tipping point, broke into national retail and grew stockist retailers and store numbers beyond dreams to make Jake and Nayns into a national household brand. Phew.

The webinar will cover:

  • What it means to be in a family business

  • How to identify a great product and then develop a brand behind the product to allow other products to follow

  • How to create a brand identity and develop this as yours and your business’s DNA

  • Establishing your brand into everyday thoughts and creating a community around this

  • Having fun along the way!

Who Should Attend?

Senior managers from businesses and SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire that are growing and have the potential to scale.


  • 9.30am – 11am – Webinar presentation

  • 11am – 11.30am – Q&A

Speaker Information:

Jake Karia, founder of Jake and Nayns, is an ex-estate agent who loves good food, just like mum used to make. He coudn’t find anything that matched his mum’s cooking, so set about making it himself.

He now works with his wife, brother, and sister in a fast growing National brand of ‘Hand Held Street Food’ made for retail. They are unique to the market and in well over 2,500 stores already, and still growing.

The factory is BRC AA grade, and they are passionate about what they do with a staff force that share their passion and vision. They know this because they have been told many times, and it certainly shows in their products.

Book Your Place

This webinar will be delivered via Go To Webinars. To register for a place complete the booking form

Any questions please speak to Rubina Blackwell - 07387 141583

Book Now

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