Google Analytics For Beginners

Host: D2N2 Growth Hub

Location: Online webinar - GoToWebinars

Date: Thursday, 2nd April 2020 at 9.15am - 12.30pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and is part-funded by the European Regional Development Fund.

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website. This webinar explores the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.


Attending this webinar will provide delegates with the knowledge to utilise the most important reports in Google Analytics, ensuring that their account is set up to measure conversions and get the best from the options available.


  • How to install Google Analytics and configure it correctly
  • Setting up Goals and e-commerce tracking to measure conversions
  • The most important reports in the Audience, Acquisition and Behaviour sections
  • Measuring events such as file downloads
  • Campaign tagging to track email, social media and PPC traffic
  • Examples of insights from Analytics data that lead to website improvements

Who should attend?

SMEs based in Derby, Derbyshire, Nottingham, Nottinghamshire, Leicester or Leicestershire 


Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.


  • 9.15am: Sign in/introduction
  • 9.30am: Seminar presentation
  • 10.45am: Break
  • 11.00am: Presentation
  • 12.00: Q&A
  • 12.15/12.30pm: Close



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