Host: D2N2 Growth Hub
Location: Online webinar - GoToWebinars
Date: Thursday, 2nd April 2020 at 9.15am - 12.30pm
Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website. This webinar explores the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.
Attending this webinar will provide delegates with the knowledge to utilise the most important reports in Google Analytics, ensuring that their account is set up to measure conversions and get the best from the options available.
SMEs based in Derby, Derbyshire, Nottingham, Nottinghamshire, Leicester or Leicestershire
Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.
He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.
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