Getting The Most From Google Analytics

Host: D2N2 Growth Hub

Location: East Midlands Chamber, Commerce House, Millennium Way, Dunston Road, Chesterfield, S41 8ND

Cost: FREE

Dates:

Tuesday, 14th December 2021 at 9:30am - 4:30pm

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Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.

By joining this two-part workshop we’ll explore the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.

Who should attend this online workshop?

This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Setting up Google Analytics including page tagging, Goals, ecommerce tracking, site search and event tracking so that you can measure conversions from sales to file downloads
  • How to find information that is relevant to you and how it can be used to improve the effectiveness of your website
  • Understand how Google Analytics data is presented, what it means exactly, and why it’s important to you
  • Create segments to break down the information to gain valuable insights into how to make your website more successful
  • Learn how to segment traffic sources such as paid adverts, email campaigns, and social media to determine which are most valuable
  • Understand what people are doing when they arrive on your website and use that to improve the effectiveness of your site
  • Examples of insights from Analytics data that lead to website improvements

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Know how to utilise the most important reports in Google Analytics
  • Be able to check that your Analytics account is correctly set up to get the best from the options available
  • Understand Goals and conversion measurement, so that you can report on the true performance of your website
  • Have the tools to ensure the reporting accuracy for traffic sources such as email marketing and social media advertising

This is an interactive, action planning workshop which will be delivered in-person. We have put new safety protocols in place to ensure we deliver our in-person events in a safe environment for you to learn and network. Before attending, please read the protocols we have in place here. You will leave this session with handouts and a practical action plan which can be implemented within your business.

Adgenda 

Part 1

  • 9.30am - 9.45am - Registration, welcome and refreshments
  • 9.45am - 10.00am - Introduction to D2N2 Growth Hub
  • 10.00am - 11.15am - Workshop presentation
  • 11.15am - 11.30am - Break
  • 11.30am - 12.30pm - Workshop presentation
  • 12.30pm - 1.15pm - Lunch Break

Please note that lunch is not provided. You are welcome to bring your own lunch with you to consume on-site or we would be happy to direct you to locations nearby where lunch can be purchased.

Part 2

  • 1.15pm - 2.30pm - Workshop presentation
  • 2.30pm - 2.45pm - Break
  • 2.45pm - 4.15pm - Workshop presentation
  • 4.15pm - 4.30pm - Finishing comments and close

Who’ll be presenting this Workshop?

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.   

 

 

 

 

ERDF - SME Enrolment Form

Having booked onto this event you will be required to complete an SME Enrolment form via our online portal if you have not already done so. We require this form to be completed as part of the eligibility requirements of our ERDF funding.

The form must be completed in full prior to your attendance at this event. The form only needs to be completed once, after this you will be able to access multiple Growth Hub events and adviser support. Further information will be provided directly after your registration is received.

This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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