Getting the Most from Google Analytics: Part 1

Host: D2N2 Growth Hub

Location: Action Planning Workshop

Cost: FREE


Thursday, 22nd July 2021 at 10:00am - 1:00pm

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Unleash the power of Google Analytics for actionable insights to improve your website.

Google Analytics is a very powerful platform to gain insight into your website visitors, how they got there and what they did. This data can be used to improve your website, helping you to retain visitors and improve their conversion rate, ultimately generating more business from your website.

By joining this two-part workshop we’ll explore the main reports in Google Analytics, explaining what they mean and how to use them, as well as working through how to set it up and the options required to get the most from your data.

Who should attend this workshop?

This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Setting up Google Analytics including page tagging, Goals, ecommerce tracking, site search and event tracking so that you can measure conversions from sales to file downloads

  • How to find information that is relevant to you and how it can be used to improve the effectiveness of your website

  • Understand how Google Analytics data is presented, what it means exactly, and why it’s important to you

  • Create segments to break down the information to gain valuable insights into how to make your website more successful

  • Learn how to segment traffic sources such as paid adverts, email campaigns, and social media to determine which are most valuable

  • Understand what people are doing when they arrive on your website and use that to improve the effectiveness of your site

  • Examples of insights from Analytics data that lead to website improvements

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Know how to utilise the most important reports in Google Analytics

  • Be able to check that your Analytics account is correctly set up to get the best from the options available

  • Understand Goals and conversion measurement, so that you can report on the true performance of your website

  • Have the tools to ensure the reporting accuracy for traffic sources such as email marketing and social media advertising

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser. 


  • 10.00am - 10.50am - Workshop presentation

  • 10.50am - 11.00am - Break

  • 11.00am - 11.50am - Workshop presentation

  • 11.50am - 12.00pm - Break

  • 12.00pm - 12.45pm - Workshop presentation

  • 12.45pm - 1.00pm - Q&A

Who’ll be presenting this workshop?

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.




Click here to book your place on to: Getting the Most from Google Analytics: Part 2


This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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