Host: D2N2 Growth Hub
Location: Online - Webinar
Date: Tuesday, 6th April 2021 at 2.00pm - 4.00pm
All search engines have features integrated to improve the experience of users who are searching for a business nearby, or in a particular location. The most well-known of these is Google My Business, a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. Ranking well in these local search results requires a combination of standard SEO and tactics that are specific to this type of localisation. This webinar will cover aspects of local SEO, from Google My Business listing optimisation, getting local citations, and encouraging customer reviews to essential website features for local optimisation.
This webinar is suitable to anyone who is responsible for search engine optimisation within their business, or who simply want to improve their local business ranking in Google.
This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.
Setting up and claiming Google My Business and Bing Places accounts for your business.
Learning how Google My Business and Bing Places work, why your business name, address and telephone number appearing in directories is so important and how to deal with negative reviews.
Optimising your business listing - from adding photos and service menus to regular posts.
Understanding why ‘local citations’ are so important to boost your ranking and how to get them.
Making it easy for customers to leave reviews on Google and other review sites.
Actioning optimisation on your own website, to improve local search rankings.
After attending this webinar, you will know how to:
2.00pm - 2.45pm - Webinar presentation
2.45pm - 3.00pm - Break
3.00pm - 3.45pm - Webinar presentation
3.45pm - 4.00pm - Q&A
Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation.
During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.
This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.Book Now
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