Getting Started with SEO for Local Businesses

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE


Tuesday, 25th January 2022 at 2:00pm - 4:00pm

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Are you keen to learn more about SEO for local businesses? Would you like to improve your chances of being found in a search engine by customers nearby? If you would, join us for this webinar where we’ll help you get started.

All search engines have features integrated to improve the experience of users who are searching for a business nearby, or in a particular location. The most well-known of these is Google My Business, a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. Ranking well in these local search results requires a combination of standard SEO and tactics that are specific to this type of localisation. This webinar will cover aspects of local SEO, from Google My Business listing optimisation, getting local citations, and encouraging customer reviews to essential website features for local optimisation.

Who should attend this webinar?

This webinar is suitable to anyone who is responsible for search engine optimisation within their business, or who simply want to improve their local business ranking in Google.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.

What will we cover?

  • Setting up and claiming Google My Business and Bing Places accounts for your business.

  • Learning how Google My Business and Bing Places work, why your business name, address and telephone number appearing in directories is so important and how to deal with negative reviews.

  • Optimising your business listing - from adding photos and service menus to regular posts.

  • Understanding why ‘local citations’ are so important to boost your ranking and how to get them.

  • Making it easy for customers to leave reviews on Google and other review sites.

  • Actioning optimisation on your own website, to improve local search rankings.

What outcomes can you expect from joining us?

After attending this webinar, you will know how to:

  • Set-up and optimise Google My Business and Bing Places accounts.
  • Use the features provided to maximise visibility of your business in search results.
  • Improve rankings for your business, by learning how to obtain ‘local citations’ and optimise your website to rank well in local results.


  • 2.00pm - 2.45pm - Webinar presentation
  • 2.45pm - 3.00pm - Break
  • 3.00pm - 3.45pm - Webinar presentation
  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation.

During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.




This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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