Getting Started with Preparing a Business Case for Funding

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Friday, 10th December 2021 at 10:00am - 1:00pm

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Are you thinking of getting external funding for your business? Do you have a great idea or ambition for growth and need some help in articulating this in financial terms? Too many applications get rejected for the lack of preparation and planning. Learn how to increase your chances of getting the funding you need to grow your business.

The idea of creating a financial business case can be intimidating. During this interactive workshop we will look at the fundamentals of a business case and take the participants through a range of exercises to help them articulate a sound business case.

Who should attend this workshop?

Business owners who are interested in obtaining funding to grow their business and/or articulate the financial business case for their company. This is a highly interactive workshop, so participants should be prepared to engage in discussion and keep their cameras on. There will be no requirement to disclose any sensitive financial information and the rules of confidentiality will apply.

This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.

What will we cover?

  • What ‘growth’ means for you and your business

  • What makes a good business case

  • Nuts and bolds of a business case – start creating your own

  • What information funders are looking for and why

  • Preparing a cash flow forecast

  • Financial evaluation of a project

  • Deciding on the amount of funding needed

  • Q&A

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Clarify your own business growth objectives

  • Understand the elements of a business case

  • Complete an outline business case for your project

  • Understand fundaments of completing a cash flow forecast

  • Be able to apply financial evaluation methods

  • Be clear how to determine the level of funding your project / business will require

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 10.00am - 10.50am - Workshop presentation

  • 10.50am - 11.00am - Break

  • 11.00am - 11.50am - Workshop presentation

  • 11.50am - 12.00pm - Break

  • 12.00pm - 12.45pm - Workshop presentation

  • 12.45pm - 1.00pm - Q&A

Who’ll be presenting this workshop?

This business-essential session is presented by Alice Davidchack, an experienced Chartered Management Accountant and a Business Coach. She works with business owners throughout the UK, helping them to develop robust financial strategies and create business models that work.

Alice coaches on all aspects of business finance planning and accounting, including cash flow management, budgeting and forecasting.



This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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