Getting Started with Paid Search for eCommerce

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Tuesday, 9th March 2021 at 2.00pm - 4.00pm

Cost: FREE

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Do you own an ecommerce business or are you responsible for marketing one? Would you like to elevate your customer acquisition strategy using paid search? If you would, this dynamic webinar will take you through the fundamentals of paid search and display marketing and get you started to take your results to the next level.

As an ecommerce business, you’ll know that in the current climate, it’s more important than ever to fully harness every opportunity that changes in purchasing behaviours present. This webinar will take you through the basics of using paid search and display marketing to grow your audience, attract the right customers and clients, and drive conversions.

As well as helping you get off to a positive start, we’ll also be looking more closely at some of the finer details to consider along the way, including account structure, product feed optimisation and the different types of ads, ad extensions and audience targeting tools available to you.

Who should attend this webinar?

This webinar is ideally suited to any ecommerce business owners and marketers, who’d like to explore the potential of paid marketing for ecommerce and has a keen interest in getting started and maximising the results they see.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this workshop.

What will we cover?

  • Understanding the fundamental aspects of paid search and display marketing for ecommerce. 

  • Setting up your Ad account and observing best practices. 

  • Planning biddable campaigns to match your business objectives. 

  • Evaluating different Ad types including text, expanding text, dynamic, display, shopping & smart ads. 

  • Monitoring and managing your own Google/Bing/Social Ad campaigns. 

  • Taking a detailed look at shopping ads.

What outcomes can you expect from joining us?

After attending this webinar, you will:

  • A deeper understanding of Paid Search & Display. 

  • An understanding of how to select from the platforms available and optimise the techniques available to you. 

  • A clear route map to managing your own Paid Ad campaigns and improving your ad spend ROI over time.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

Liam Lally is owner of Zaddle Internet Marketing based in Welton. Liam is a Digital Marketing Expert, Google AdWords certified partner and certified Hootsuite professional, who provides businesses of all sizes with advice and training or full management of their Google AdWords PPC campaigns.





This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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