Getting Started with Marketing Automation

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Thursday, 28th October 2021 at 1:00pm - 4:00pm

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Until recently, marketing automation software was exclusively the preserve of the enterprise organisation. Now, as cloud computing has brought down the cost of software, any business can make use of marketing automation within their digital marketing strategy. This action planning workshop is for marketing professionals and business owners who want to take advantage of the opportunities presented through using marketing automation in their business. 

As ever more tasks are added to the to-do of marketing professionals, it’s no surprise that marketing automation is a hot topic in the industry. Whether you want to set up simple reminders that help keep your customers updated on your business, or you want to nurture leads from initial contact through to the closed-sale, marketing automation systems can help achieve your goals. 

Join us for this three-hour workshop introducing you to the basics of marketing automation and giving you practical guidance to get started with a marketing automation plan for your upcoming campaigns.  

Who should attend this online workshop?  

This workshop is for any business owner or marketing professional who would like to learn more about marketing automation but doesn’t know where to start. 

Please note that this webinar/workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?  

  • The basics of marketing automation; logic, triggers and actions 
  • Integrated systems vs All-in-One solutions 
  • How to build a basic automation workflow 
  • Introduction to branching logic 

What outcomes can you expect from joining us?  

After attending this workshop, you will:  

  • Understand the core principles underlying marketing automation technology and implementation 
  • Know the key differences and the pros/cons of all-in-one systems versus integrated technology suites 
  • Be able to confidently implement some basic marketing automation “recipes” 
  • Plan for more complex automation routines 

This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop.


  • 1.00pm - 1.50pm - Workshop presentation
  • 1.50pm - 2.00pm - Break
  • 2.00pm - 2.50pm - Workshop presentation
  • 2.50pm - 3.00pm - Break
  • 3.00pm - 3.45pm - Workshop presentation
  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this Workshop?

Martin Broadhurst is a digital strategist, majoring in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years. 





This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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