Host: D2N2 Growth Hub
Location: Action Planning Workshop
|Friday, 30th April 2021 at 1:00pm - 4:00pm|
As ever more tasks are added to the to-do of marketing professionals, it’s no surprise that marketing automation is a hot topic in the industry. Whether you want to set up simple reminders that help keep your customers updated on your business, or you want to nurture leads from initial contact through to the closed-sale, marketing automation systems can help achieve your goals.
Join us for this three-hour workshop introducing you to the basics of marketing automation and giving you practical guidance to get started with a marketing automation plan for your upcoming campaigns.
This workshop is for any business owner or marketing professional who would like to learn more about marketing automation but doesn’t know where to start.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
The basics of marketing automation; logic, triggers and actions
Integrated systems vs All-in-One solutions
How to build a basic automation workflow
Introduction to branching logic
After attending this workshop, you will:
Understand the core principles underlying marketing automation technology and implementation
Know the key differences and the pros/cons of all-in-one systems versus integrated technology suites
Be able to confidently implement some basic marketing automation “recipes”
Plan for more complex automation routines
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
1.00pm - 1.50pm - Workshop presentation
1.50pm - 2.00pm - Break
2.00pm - 2.50pm - Workshop presentation
2.50pm - 3.00pm - Break
3.00pm - 3.45pm - Workshop presentation
3.45pm - 4.00pm - Q&A
Martin Broadhurst is a digital strategist and EOS (Entrepreneurial Operating System) expert. He majors in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.Book Now
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