Getting Started with Marketing Automation

Host: D2N2 Growth Hub

Location: Action Planning Workshop

Date: Thursday, 25th February 2021 at 10.00am - 1.00pm

Cost: FREE


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Are you an entrepreneur, business leader or marketing professional who’s responsible for your organisation’s marketing strategy? Would you like to learn how to automate routine marketing tasks and adopt a more ‘hands-free’ approach to nurturing and converting sales leads? If you would, this highly engaging session will help you unlock productivity and get your marketing automation journey successfully out of the starting blocks

Over the last decade, we’ve seen an explosion of new marketing technologies and channels entering the marketplace. Whilst these have provided even more sophisticated ways of reaching audiences, they have also brought more complexity and task intensity to marketing functions. Fortunately, with the right technology stack and strategy behind you, you can automate repetitive marketing tasks and integrate systems with ease, allowing you and your team more time to focus on growing your business.

Who should attend this workshop?

This webinar has been designed specifically for marketing professionals who have yet to fully embrace the opportunities that marketing automation presents. It will provide compelling insight to all individuals who are responsible for marketing operations – from business owners to marketing managers.

This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.

What will we cover?

  • Raising your awareness of marketing automation and helping you understand that whilst it doesn’t mean your entire marketing strategy is executed for you, it does enable you to make better decisions, automate routine tasks, and keep marketing active while you focus on other tasks.  

  • Exploring in detail exactly what marketing automation is and how it functions within a business. 

  • Looking at marketing automation techniques that suit every budget, learning what your options are and showing you how to get the biggest return on spend. 

  • Understanding the common mistakes people make when starting with marketing automation and avoiding potential pitfalls with careful planning.  

  • Getting started straight away with five marketing automations, ranging in complexity from easy through to intermediate, that you can implement as soon as you return to your business.

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • The limitations of marketing automation and what it can and cannot do for your business. 

  • How much budget you should expect to invest to effectively implement marketing automation. 

  • Where to look to find automation tools that will suit your needs and support your business objectives.

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.

Agenda

  • 10.00am - 10.50am - Workshop presentation

  • 10.50am - 11.00am - Break

  • 11.00am - 11.50am - Workshop presentation

  • 11.50am - 12.00pm - Break

  • 12.00pm - 12.45pm - Workshop presentation

  • 12.45pm - 1.00pm - Q&A

Who’ll be presenting this workshop?

Martin Broadhurst is a digital strategist and EOS (Entrepreneurial Operating System) expert. He majors in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.

 

 

 

 

This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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