Getting Started with Keyword Research and Content Planning

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Friday, 12th March 2021 at 10.00am - 12.00pm

Cost: FREE

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Are you a business owner or marketer who would like to understand how to use keywords to improve their website’s Google ranking? If you would, this webinar is a great way to get started.

Effective and methodical keyword research is one of the first and most important steps in Search Engine Optimisation (SEO) and is a key component for improving your website’s optimisation opportunities. Understanding how to target the right keywords is essential to any SEO strategy and, done correctly, will help your business to get found more easily in search and attract the right visitors to your website to improve conversion.

This webinar will set you on the road to successful keyword research and we’ll cover all of the key fundamentals such as understanding the searcher journey, deciphering how search engines translate the semantics of your pages and what co-occurring words and phrases do they expect to find on a page relating to your target keyword.

Who should attend this webinar?

This beginner to intermediate webinar is aimed at those who manage or write content for their business website. You don’t need any technical knowledge to attend, so it’s a great way to get started with keyword research.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.

What will we cover?

  • Choosing which keyword research tools to use. 

  • Understanding the metrics provided by keyword tools. 

  • Judging difficulty in ranking and choosing target keywords. 

  • Gathering a wide selection of keywords and determining intent.  

  • Deciding which keywords to group together. 

  • Planning new pages and sections of your website based on keyword research.

What outcomes can you expect from joining us?

After attending this webinar, you will be able to:

  • A comprehensive understanding of how to get started with keyword research. 

  • The ability to use your keyword research to plan your website’s structure.  

  • An understanding of which tools to use and how to turn your research into an effective page plan for your website.


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Who’ll be presenting this webinar? 

Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation.

During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.




This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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