Getting Started with Google Tag Manager

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Thursday, 8th October 2020 at 2.00pm - 4.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Getting Started with Google Tag Manager: How to use it to deploy marketing tags to gather and utilise visitor behaviour data.

Google Tag Manager is a free tool that makes it incredibly easy to add “tags” used to gather information about visitors such as Google Analytics, Facebook Pixel and many others to your website. It also means you can add or remove tags without needing the help of a web developer and perhaps most importantly, you can create rules about how the tags should operate and send information from web pages to the platforms the tags belong to.

This webinar will show you how to install and set up Tag Manager for many common tags, including Google Analytics, Facebook Pixel, LinkedIn InsightTag, Google Ads Remarketing tag and Hotjar. You will learn how Tag Manager can send Events to Google Analytics and Facebook, making it easy to track clicks, file downloads, form submissions and other actions in web pages without having to bother your web developer.

You’ll learn how to gather extra data in Google Analytics, such as scroll depth (how far down a page users scroll), tracking video plays or if a visitor prints a page. You’ll also learn how to use Tag Manager to implement features such as cookie notices and email subscription overlays.

This webinar will cover:

  • What Google Tag Manager is and how it works.

  • How to create your GTM account and install it on your website.

  • Adding common tags (Google Analytics, Facebook Pixel etc.) and creating triggers to fire them.

  • Creating Events for Google Analytics to track downloads, form submissions and other actions.

  • Adding your own code for cookie notices and email overlays.


Delegates will leave the webinar understanding how Google Tag Manager can be utilised to manage visitor tracking tags and other JavaScript tags, including how to send data back via the tags and how to add code to their website for features such as cookie notices.

Who should attend 

This webinar is aimed at those who manage their own business website. You will learn how to set up tags and track visitors activity on your website. It will also provide you with useful tips on how to collate and report results in Google Analytics. You don’t need to be technical or have any experience, the webinar is pitched at beginner to intermediate level.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Speaker Information:
Ian Lockwood is an independent digital marketing consultant, trainer and founding director of Boom Online Marketing, a Google Premier Partner agency specialising in digital marketing and web design, delivering services to companies and organisations across the UK. Ian specialises in search engine optimisation, pay per click advertising, Google Analytics and conversion rate optimisation.

He has worked in the web and internet industry since 1998 and founded Boom in 2010, now managing a staff of 20 digital marketers and web developers. He has delivered digital marketing workshops to well over a thousand businesses over 17 years.


Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Bryony Delahaye - 07741 904395

Book Now

Back to events

Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Tracey Hylton Burrows
Account Manager
Image of Tracey Hylton Burrows
I would like to book an appointment