Getting Started with e-Commerce

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This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

Getting Started with e-Commerce: Learn how to select the best platform for your business and set it up for successful selling.

The allure of selling online is compelling. Build a site, add your products then sit back and earn money whilst you’re in bed. The reality is somewhat different, e-commerce can be very rewarding, but it isn’t as easy some would have you believe. However, by making informed choices and with confident execution you too can launch a successful ecommerce business.

When it comes to e-commerce the choices and challenges are wide ranging and it can feel rather intimidating. There is a lot to consider however this ‘getting started’ webinar cuts through the noise giving clear guidance on how to make the right choices before you even start. You will be taken on a journey through the steps you should take from the start - at ideas stage, right to the end when you launch.

This webinar will cover:

• What is e-commerce – overview of e-commerce, it's origins, options for selling online and how to integrate ecommerce into a existing business.
• Should I be selling online? An honest look at your business model and do the numbers stack up. E-commerce isn’t guaranteed to work so how can be test the market before investing heavily in ecommerce?
• E-commerce goals – what do we want to achieve with our ecommerce website and how do we plan to get there?
• Anatomy of an e-commerce website – what are the component parts of an e-commerce website, how do they interact and how can we make good decisions about how to build an e-commerce website that delivers on our goals.
• Customer acquisition – how will you drive traffic to your sites? What audience do you already have, how will you build on that and will you need to pay for traffic?
• Design and User Experience(UX) for e-commerce product pages – Discuss user personas, user journeys and look into the utility, usability and performance of ecommerce product pages.
• Build options and technical considerations – Self-build, agency or platform/marketplace…what are the options, costs and timescales involved with each approach and ultimately which is the right choice for your business. Also what are some of the technical things we need to consider i.e. domain names, hosting and fulfilment partners.
• Costs – Understand potential setup costs and how different payment providers calculate the ongoing and/or transaction costs.
• Looking after your site once its live– Your website is never finished, in fact it’s an ever changing set of experiments. Learn how to keep a check on your website and optimise it over time.

Webinar outcome:

You will leave this webinar with a clear understanding of how to plan and approach getting started with ecommerce. Armed with clear actions you will be ready to start selling online in ways that meet your business goals and service your customers’ needs.

Who Should Attend?

This webinar is aimed any organisation looking to either redevelop or develop a new ecommerce experience. There are no technical skills required, or even a decision on which tools and platforms you are going to adopt. This webinar will take you on a journey from the planning stages to launching an ecommerce site in easy to digest steps.

This webinar is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.

Agenda

• 2.00pm - 2.45pm - Webinar presentation

• 2.45pm - 3.00pm - Break

• 3.00pm - 3.45pm - Webinar presentation

• 3.45pm - 4.00pm - Q&A

Speaker Information

Rob Gregory is a Founding Director of Chesterfield Tech Agency, Magnifica. He has 20 years’ experience helping businesses implement effective digital solutions. From custom software to website development his message is that technology should be used to simplify business processes and provide a true return on investment. Rob offers training on website development to help businesses be the best they can online.

 

 

 

Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer – Hannah Kerridge - 07741 163 242

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