Getting More from GA4: Beyond the Basic Reports
Host: East Midlands Chamber
Cost: Free
Out of the box, GA4 can feel limited compared to the old Universal Analytics, but with knowledge and the right setup, it’s a powerful tool that can provide deep insights into website user behaviour.
From simple reports such as on-site search terms and social media traffic, to funnels and path explorations, this webinar shows how to get the most out of GA4.
What’s covered:
- Events & parameters – how to gather additional data in GA4
- Custom dimensions – making events more useful and getting the information you want in your reports
- Creating custom reports and adding them to the reports menu
- Getting alerts from GA4
- Using Explorations
- Creating segments and filtering data
What outcomes will be achieved?
By the end of the webinar, you will know how to create your own reports, access data not available in the standard reports and segment your data to find greater insights.
Who should attend?
Aimed at anyone responsible for a business website or the performance of digital marketing campaigns. No technical knowledge is required and the information is applicable to any type of website or business.
Eligibility:
This workshop is open to established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.
By booking onto this event you are confirming your agreement of both the Data Protection and UK Subsidy Control Statements: Data Protection Statement | UK Subsidy Control Statement
Delivered by Ian Lockwood
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This project is funded by the UK government through the UK Shared Prosperity Fund.
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