Generating & Winning new sales

Host: North East Derbyshire District Council

Cost: Free


Generating & Winning new sales

Tuesday, 20th August 2024 at 9:30am - 4:00pm
Location: Dronfield Hall Barn, High Street, Dronfield, S18 1PX
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Every business will at some point have to generate and win new sales, even if you have a regular customer base, who keep buying from you.

Every business will at some point have to generate and win new sales, even if you have a regular customer base, who keep buying from you, natural attrition or the need to grow or compete will require new sales activity.

During this full day workshop, you’ll get to explore practical ways to generate additional opportunities to win more sales, from existing customers or from customers you haven’t met yet.

What’s covered:

  • What’s your strategy, what sort of sales do you want?
  • Selecting the opportunities you want to win
  • Ways to grow your sales, not just new customers
  • What about the competition, how to win the sale
  • Adjusting your overall offer to make it more attractive
  • How to structure your interactions with a client or prospect
  • Gain rapport quickly using verbal and non-verbal communication
  • Identifying your client’s motivators to buy
  • Powerful questions to help your client become clear on the right solution
  • Objections – how to answer them and maintain your position
  • Closing made easy

What outcomes will be achieved?

  • Develop a clear strategy
  • Learn about practical ways to generate more opportunities from new and existing customers
  • Develop a win-win for you and your customers
  • Build confidence in your sales communication
  • You will also leave with a practical action plan to apply in your business straight away

Who should attend?

Business owners, Sales leaders or Sales executives who are responsible for generating and winning new sales opportunities.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.

Delivered by Charles Barnascone

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The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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