Finance - the beating heart of your business

Host: ScaleUp 360

Location: Hallam i-Lab S1 2BG, Sheffield

Cost: FREE


This course aims to build confidence by introducing the essentials of finance. 

We start by explaining the need to keep accurate records, the difference between cash and accrual methods.   We then introduce the familiar maxim that sales are vanity, profit is sanity, and cash is king. A business will only succeed if its numbers add up, so we look at cashflow forecasting (including credit control) as an essential way of ensuring the long term sustainability of the business.

We turn to one of the most important decisions a business can make – pricing – and how most firms get it wrong by focusing on cost rather than value.  We explore the danger of discounts and the difference between ‘differentiating’ and ‘discriminating’ on price.   We then move on to psychology, learning how to create value with price by discussing real world examples where this happens – and, crucially, the effect on your brand.   

The course ends with an astonishing conclusion: could you sell more by raising your prices?

 

There will be a light buffet lunch after this session where you can network with other businesses and the team.  Why not stay for the day and attend our Grant Writing Workshop in the afternoon!

Appointments are available with the Digital Remit team throughout the year.  Please contact your account manager to book a place. 

 

Further Details

You can book using your ScaleUp 360 website login details, but if you have any problems please contact scaleup360@shu.ac.uk. 

ScaleUp 360 events are exclusively for those registered on the programme. To register for the programme complete our online form and we will be in touch as soon as possible. 

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