Export Sales: Pricing for Profit

Host: D2N2 Growth Hub

Location: Online - Webinar

Cost: FREE


Wednesday, 21st July 2021 at 2:00pm - 4:00pm

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Are you a business leader or manager, who’s responsible for your organisation’s current or future export sales strategy? Are you looking to enhance existing skills or learn new techniques for managing costs and setting pricing to drive profitability? If you are this webinar is a ‘must-join’.

If you’re already selling to customers overseas, or just beginning to consider doing so, you will of course be aware of the new EU trade rules which are now in place. As a result, it’s probably never been more important to develop the right costing model and strategy to ensure a profitable net result.

The importance of getting your export pricing right cannot be over stated. Pricing for profit can be challenging though, whether you’re in the embryonic stages of selling into foreign markets, or already have significant export sales experience. There can be a host of factors that influence the final price of a product, from regional market forces, to the importing country’s tariffs and the supply chain involved in the transaction.

Market prices may not always accurately depict the true value of your product. Setting a price that’s both commercially viable in terms of your out costs and positioned to drive demand is crucial. This informative session will walk you through the costs you may incur when selling overseas and demonstrates the process of striking an optimal price/profit balance. 

Who should attend this session?

This webinar is aimed at business owners and managers, who are responsible for getting export pricing right to drive profitable overseas trade.

Please note that this webinar is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • Building up the basic export price - the standard items. 

  • Evaluating the impact of Incoterms® upon quotations. 

  • Considering the extras to account for and why an export price differs from home trade pricing. 

  • Demystifying the terminology and understanding the application of freight charges. 

  • Looking at the costs of ‘getting it wrong’ (and how to avoid them). 

  • Exploring the export quotation and ‘getting it right - right from the start’. 

  • Reviewing of the programme and formulating a ‘things-to-do’ list. 

What outcomes can you expect from joining us?

After attending this webinar you’ll have:

  • A clear and broad view of the end-to-end costs you might expect to bear when exporting, including loading charges, freight charges and clearing/forwarding charges. 

  • A fundamental understanding of how you set export pricing that covers your costs and supports sustainable profitability.  

  • An outline of an export action plan you can begin to implement straight away.


  • 2.00pm - 2.45pm - Webinar presentation

  • 2.45pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Webinar presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this webinar?

This illuminating session is led by Steve Townsley, who has been working in International Trade over 47 years. Having run a training business for over two decades, he continuously designs, develops, and delivers International Trade programmes, from beginners’ courses through to degree level.  

Over the years, Steve has worked with a variety of organisations, from Blue Chip Businesses to Government Departments, Universities and Chambers of Commerce, providing both general and bespoke support.



This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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