Engaging Employees to Give a great Customer Experience

Host: Amber Valley Borough Council

Cost: Free


Engaging Employees to Give a great Customer Experience

Tuesday, 26th March 2024 at 9:30am - 4:00pm
Location: Horsley Lodge, Smalley Mill Road, Horsley, DE21 5BL
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If your employees are fully engaged you will retain more of that customer value.

Your business will probably spend a lot of money on acquiring new customers, in fact as a rule of thumb apparently it costs up to 6 times more to win a new customer than to get more business from an existing one, and a retained customer has more value over time.

If your employees are fully engaged you will retain more of that customer value, so it stands to reason that your leaders are successfully engaging employees but the statistics at the moment show lower engagement and higher staff turnover, which will affect your customer’s experience.

This is 1-day workshop which can be extended to allow more time for a more involved in-depth approach.

What’s covered:

  • Why employee engagement matters to customers

  • Setting your customer experience vision and values

  • Communicating the customer vision and values – keeping it fresh

  • Motivation and momentum

  • Regular engagement goals

  • Measuring progress for the internal and external customers

What outcomes will be achieved?

Delegates will be able to:

  • Understand why employee engagement matters and how to drive it
  • Set the right customer experience vision and values for your business/ brand
  • Communicate your vision to the customer facing teams
  • Engage and motivate employees to embed your customer vision
  • Set appropriate goals which align around your customer experience vision
  • Measure and communicate progress

Who should attend?

Leaders, managers and owners who lead customer facing employees.


Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project (i.e. Bolsover; Leicestershire) are also invited to attend providing they are members of East Midlands Chamber.)

Please contact Emily Gascoyne on 07741904395 who will approve your booking.

Delivered by Charles Barnascone

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The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

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