Host: D2N2 Growth Hub
Location: Action Planning Workshop
Date: Friday, 26th February 2021 at 10.00am - 1.00pm
As your business grows, so does the complexity involved in attracting new customers and retaining existing ones; marketing automation technology can help to reduce the burden associated with what are usually repetitive, manual tasks. Help to keep your business on track for hitting your growth goals with this three-hour action-planning workshop covering advanced marketing automation techniques.
After attending this workshop you will leave feeling more confident and informed about marketing automation techniques to help your marketing strategies to attract new business and retain existing customers.
This action-planning workshop is for anyone using basic marketing automation in their business and is now ready to take the next steps and build more complex automations.
This workshop is aimed at SMEs. Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire.
How to integrate marketing software
Triggers, actions, goals and branching logic
Common back-office automation for streamlining internal processes
How to use automations to align sales and marketing activity
Understanding the basics of application programming interface (APIs)
After attending this workshop, you will:
How to implement lead nurturing processes
Where to use self-segmentation rules to keep your contact database in good shape and well-optimised for campaigns
Strategies for improving customer retention and loyalty by automating the more routine parts of your key account management processes
How to us re-engagement techniques to revitalise your email marketing list and re-connect with lapsed customers and prospects
This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
10.00am - 10.50am - Workshop presentation
10.50am - 11.00am - Break
11.00am - 11.50am - Workshop presentation
11.50am - 12.00pm - Break
12.00pm - 12.45pm - Workshop presentation
12.45pm - 1.00pm - Q&A
Martin Broadhurst is a digital strategist and EOS (Entrepreneurial Operating System) expert. He majors in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.Book Now
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