Elevating Your Marketing Automation Skills

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Monday, 4th October 2021 at 1:00pm - 4:00pm

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When implemented correctly, marketing automation strategies have the potential to save you time, reduce the cost of your customer acquisition, improve customer retention, and streamline sales processes. This three-hour workshop will help you to implement marketing automation techniques that address each of these issues. Interested? Sign up today.

As your business grows, so does the complexity involved in attracting new customers and retaining existing ones; marketing automation technology can help to reduce the burden associated with what are usually repetitive, manual tasks. Help to keep your business on track for hitting your growth goals with this three-hour action-planning workshop covering advanced marketing automation techniques.

After attending this workshop you will leave feeling more confident and informed about marketing automation techniques to help your marketing strategies to attract new business and retain existing customers.

Who should attend this workshop?

This action-planning workshop is for anyone using basic marketing automation in their business and is now ready to take the next steps and build more complex automations.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • How to integrate marketing software 

  • Triggers, actions, goals and branching logic 

  • Common back-office automation for streamlining internal processes 

  • How to use automations to align sales and marketing activity 

  • Understanding the basics of application programming interface (APIs)

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • How to implement lead nurturing processes 

  • Where to use self-segmentation rules to keep your contact database in good shape and well-optimised for campaigns 

  • Strategies for improving customer retention and loyalty by automating the more routine parts of your key account management processes 

  • How to us re-engagement techniques to revitalise your email marketing list and re-connect with lapsed customers and prospects

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


  • 1.00pm - 1.50pm - Workshop presentation

  • 1.50pm - 2.00pm - Break

  • 2.00pm - 2.50pm - Workshop presentation

  • 2.50pm - 3.00pm - Break

  • 3.00pm - 3.45pm - Workshop presentation

  • 3.45pm - 4.00pm - Q&A

Who’ll be presenting this workshop?

Martin Broadhurst is a digital strategist, majoring in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.





This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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