Elevating Your Instagram Business Account

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Tuesday, 11th January 2022 at 9:30am - 4:30pm

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Over 1 billion people use Instagram, with half of those accessing the platform every day. Is this a platform that your business can afford to ignore? 

Instagram continues to be developed rapidly, with the platform moving away from just a social media network into a broadcasting suite, entertainment hub and ecommerce store. Younger audiences in particular are living their entire lives through Instagram: finding products and services they love and sharing them with their friends. 

It’s not all aspiration and inspiration. Increasingly there is a business case for all organisations to have some presence on Instagram,but understanding the many applications of the platform can be overwhelming. This workshop will break down the different functionality available and feed into specific additional webinars available on this programme. 

Who should attend this workshop?  

Anyone using, or considering using, Instagram to increase their own visibility online, or increase the brand awareness of their company.  

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • The business opportunity with Instagram 
  • Setting up a business account 
  • Optimising your profile bio 
  • Planning your grid posts 
  • Hashtags and other ways to increase your reach 
  • Instagram stories 
  • IGTV, Reels, Stories & Guides – content to further your growth 
  • Instagram Shopping – turning your social media into ecommerce 

What outcomes can you expect from joining us?

After attending this workshop, you will:  

  • Be able to create a profile that stands out 
  • Understand how to plan your content 
  • Understand the different methods of creating content 
  • How to engage with others on the platform 
  • Strategies for growth of your account and your business

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.  


Part 1

  • 9.30am - 10.20am - Workshop presentation
  • 10.20am - 10.30am - Break
  • 10.30am - 11.20am - Workshop presentation
  • 11.20am - 11.30am - Break
  • 11.30am - 12.15pm - Workshop presentation
  • 12.15pm - 12.30pm - Q&A

Part 2

  • 1.30pm - 2.20pm - Workshop presentation
  • 2.20pm - 2.50pm - Break
  • 2.50pm - 3.20pm - Workshop presentation
  • 3.20pm - 3.50pm - Break
  • 3.50pm - 4.15pm - Workshop presentation
  • 4.15pm - 4.30pm - Q&A

Who’ll be presenting this workshop? 

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market.

With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.



This Workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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